Maximum FX Hairdressing

A long-standing and award winning relationship with Bristol's premier hair salon.

HJI BHBA Marketing Award Winner 2014
111.5% Increase in Social Engagement
177.9% Increase in Total Messages Recieved
Social Enquires within 1 month = £1,550

Our challenge was to implement an effective social media strategy and produce an online identity, which wasn't capturing the teams passion for hair styling or reflecting the brand image. The tone and feel of the 'ultimate salon experience' needed to be displayed flawlessly across all channels.


Facebook: /maximumfxhair

Twitter: @maximumfxhair

Instagram: @maximumfxhair


Digital Strategy Digital Management Content Generation Campaign Creation Insights & Planning


Soello has a long-standing relationship with Maximum FX. The forefront of the work we wanted to produce consisted of beautiful visual assets that would resonate with their current and future clientele. 

Part of our process was progress towards a campaign for the HJI BHBA Marketing Award. This revolved around the use of effective and strategic social media marketing, a re-design of their current website to work more interactively with the customer and the striking partnership with Harvey Nichols in Bristol offering monthly Pop-Up salons. 

The campaign was put together and backed up by statistics that we recorded. We measured leads that we received from various social media campaigns during 2014. Our hard work led us to the British Hairdressing Business Awards evening. Maximum FX and all at Soello were able to celebrate at the finalists ceremony due to the outstanding victory over some of the most successful hair salons in Great Britain.


"Soello has produced a very clear message. We are now connected to a much larger audience. Thank you, you have made such a difference".

Louis Nicholas, Salon Manager


See something that you like? Don't hesitate to get in touch with us!