Reading: Creativity in Business & Marketing
Posted 29th of March, 2017

Fuel your Creativity with these Three Books, Designed for Curious Minds.

Here at Soello, we take our reading seriously. It gives us a chance to take a step back from a project, reflect on ideas and gather inspiration from creative thinkers. We recently picked up these three books from Papersmiths that are great reads for anyone developing a creative business.

99U. 2014. Make Your Mark: The Creative’s Guide to Building a Business with Impact. Amazon Publishing.

This book is ideal for anyone starting out or launching a new business model. Offering “fresh thinking, practical advice, and the moxie to get out there and make something that matters”, Make Your Mark gives you a clear and concise step-by-step model for constructing a business. Exploring a series of important lessons such as how to treat your customers, what questions you should be asking yourselves and the importance of making experiences instead of products, it’s a real fountain of knowledge.

Of course there are plenty of books out there that take this route but it’s the vast collection of creative collaborators that make this book so worthwhile. Including the experiences of 21 leading entrepreneurs and experts, it's not difficult to see why this book hits the nail on the head. We strongly advise you to pick up a copy and never let it leave your side.

A. Moore. 2016. Do Design: Why Beauty is Key to Everything. The Do Book Company.

Written by designer and artist Alan Moore, Do Design questions the very foundations of our working lives and encourages us to approach it with the attention to creating something of beauty and sharing it with the world. Through a collection of anecdotes, this book takes you on a journey through the craft, mindset and process of creating beauty as well as how perseverance, connections and aspirations help you spread it. As the Do Book Co say themselves, “this book will inspire you to create better things…things that people will love - for a long time to come.”

One section focusing on ‘Fourteen Practices’ is something we try to live by, such as being open, having curiosity and only working with good people. Alan Moore’s honest exploration of his own resistance to fear in the pursuit of beauty certainly resonates with our careers so far and we reckon most people would agree. Bring us a couple of coffees and you can read it here one lunch if you want to; we guarantee you’ll learn a thing or two.

S. Heller and G. Anderson. 2016. The Typography Idea Book. Laurence King Publishing.

Constructed by 50 masters of typography (including our personal favourites Michiel Schuurman and Roger Excoffon), this book is a real gem for those who enjoy a more visual form of stimulation. Whilst it’s been created for those who want to practice and perfect the art of typography, its value for anyone developing a creative business should not be over-looked. Whether you’re looking to break the rules with a non-traditional model or want to use the past as a plaything, then each typographic style can aid your understanding and assist the angle at which you approach your work. And for those who are still working on their identity or designing the visuality of social posts, then there are plenty of concepts hidden in its pages to get you thinking the right way.

Yes this book might not take you by the hand and guide you through the process of developing a successful creative business, but where’s the fun in that? Approach this book with an open mind and it can be an extremely valuable asset.

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