Gather Round

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(1)((1))Objective

Creative co-workspace, Gather Round opened their doors and tasked us to build awareness and grow their online community.

gather-round_promo-video Play

(2)((2))Idea

During the pre-launch of Gather Round, we drew in a creative-first community by developing influencer and press relationships.

Post-launch, our strategy involved the generation of content, consistent management of social media channels, sequential messaging, and remarketing. We targeted and nurtured a Bristol-based creative audience from discovery to conversion through daily engagement and social media advertising campaigns.

Gather Round launch animated video advert, Summer 2019

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Social media curated content

Instagram stories ad for a free day pass

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A campfire talk at Gather Round

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Gather Round's design led aesthetic

(3)((3))Outcome

We carefully crafted the online persona and creative soul of Gather Round, combining organic content, adverts, and daily engagement to generate a highly engaged and relevant audience across all social media channels.

Impressions

498,000

Ad Reach

45,000

Engagement Rate

4.1%

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Working life at Gather Round

(4)((4))Testimonial

Soello bring a fresh approach to social advertising, giving us the scope and flexibility to work collaboratively on creative campaigns. We value their knowledge and expertise when it comes to digital marketing, helping us to reach and engage with our key target audiences. They’re a super friendly bunch, very professional and they always make the effort to go above and beyond. Thank you team Soello!

Megan Ward, Community Manager

Like to know more? write to us.

hello@soello.com

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Clerkenwell Design Week

audience discovery / strategy / advertising

Introducing the #AtWork collection by Established & Sons and generating new business during CDW.
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Brunel Engraving

content / video / advertising

Growing b2b acquisition in an industrial market.
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Levi

1st of November 2020

Levi is a big part of the Soello team as Photographer & Videographer.

Levi is a Bristol-based filmmaker with a background in music visuals and modern short form. His previous work includes Glastonbury Festival, Arcadia Spectacular, Boomtown Fair, Established & Sons, c-ll-ct-v-ly and more. His debut documentary short ‘Strongman’ is currently in the finals of a competition panelled by renowned cinematographer Roger Deakins.

In Levi's spare time, you’ll find him in the kitchen cooking up good food for his friends or family or at his local pub ‘The Oxford’ in Totterdown. His favourite spots to eat in Bristol are Bosco Pizzeria, Jeevans Sweets and Victoria Park.

social-dilemma

Social Dilemma

1st of October 2020

The Social Dilemma recently landed on Netflix, and millions of us have tuned in to take a peek behind the curtain at the inner workings of social media companies, and the social impact they can have, have had, and will continue to have on users and the wider world.

While the show certainly shone a light on some of the more nefarious tactics used by these companies to stay relevant, stay super profitable, and more importantly stay on your phone’s home screen; we can't neglect the amazing opportunity social media has presented to us all too.

2020 has been a tough year, and the miracle of the internet and social media has helped friends and family stay connected from a distance through lockdowns and periods of isolation. It has been a blessing for so many, and we want to be a part of everything great about social medias ability to connect, entertain and inform.

So we’ve set out a few of our values, some guidelines we strive to stick to to ensure we’re using this opportunity ethically and responsibly.

-> We’ll only target users responsibly.

With the power to reach millions with our messaging comes with responsibility. We won't use it to promote contentious topics or irresponsible behaviour.

-> We’re here to build positivity...

...not create tension and divide. While the show highlighted that polarising content consistently gets higher engagement, we don’t want to be a part of stirring negative emotions for anybody, ever.

-> We won’t prey on insecurities to sell products.

We’re not here to influence anyone through a negative experience. We want to do so through excitement, positivity and great initiatives - and that comes with only being part of projects we truly believe in.

We’re here to tell brands’ stories, to share great ideas, spread the word for causes we want to rally behind, and use our platform for good and good only. That’s our promise to you, and every person on the other side of the screen that we reach with our content.

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WIP: PR Dispatch

1st of September 2020

We've been working with Peckham based PR outift, PR Dispatch to help them extend their unique offering of simplified PR to forward-thinking small business owners in the U.K.

We've been getting creative with our advertising through video content, testimonials, and one-on-one chats with the founder, Rosie Davies, to nurture their audience and take them on a fully-fledged journey of discovery.

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