Pedrino Spritz

(1)((1))Objective

Pedrino Spritz briefed us to develop #ThePerfectSpritz identity, raise consumer awareness and drive purchases amongst their key audience groups.

pedrino-spritz_perfect-serve

(2)((2))Idea

We created an elegant, ‘Med-chic’ instant experience aimed at Pedrino Spritz’s target audience across Facebook and Instagram and adopted an ‘always on’ approach to build interest, engagement and familiarity with the brand. We consistently re-engaged users, unexpectedly whisking them away on a grand tour of the brand using compelling content and new product releases.

pedrino-spritz_perfect-serve Play

1500 average daily engagements

pedrino-spritz_cocktails

Curated social media content

Cherry received 68% of the 2,436 votes

pedrino-spritz_cocktail

Cherry Bakewell cocktail

pedrino-spritz_barman

Highball Tonic event

(3)((3))Outcome

We reached over a million potential new customers who would be interested in the brand based on behaviour, algorithmic data and test and learn phases.

Reach

1,250,000

Average Daily Reach

9,000

Engagement Rate

18%

Follower Increase

22%

pedrino-spritz_botanicals

Pedrino Spritz botanicals

(4)((4))Testimonial

Soello is very hands-on, a strategic process while remaining creative by following our brand guidelines.

Sam Showering, Founder

Like to know more? write to us.

hello@soello.com

meat-hook_steak-box-sirloin-steak

Meat Hook

strategy / content / community / advertising

Expanding into a B2C market through digital marketing.
meat-hook_steak-box-sirloin-steak

Meat Hook

strategy / content / community / advertising

Expanding into a B2C market through digital marketing.
soello-levi

Levi

1st of November 2020

Levi is a big part of the Soello team as Photographer & Videographer.

Levi is a Bristol-based filmmaker with a background in music visuals and modern short form. His previous work includes Glastonbury Festival, Arcadia Spectacular, Boomtown Fair, Established & Sons, c-ll-ct-v-ly and more. His debut documentary short ‘Strongman’ is currently in the finals of a competition panelled by renowned cinematographer Roger Deakins.

In Levi's spare time, you’ll find him in the kitchen cooking up good food for his friends or family or at his local pub ‘The Oxford’ in Totterdown. His favourite spots to eat in Bristol are Bosco Pizzeria, Jeevans Sweets and Victoria Park.

social-dilemma

Social Dilemma

1st of October 2020

The Social Dilemma recently landed on Netflix, and millions of us have tuned in to take a peek behind the curtain at the inner workings of social media companies, and the social impact they can have, have had, and will continue to have on users and the wider world.

While the show certainly shone a light on some of the more nefarious tactics used by these companies to stay relevant, stay super profitable, and more importantly stay on your phone’s home screen; we can't neglect the amazing opportunity social media has presented to us all too.

2020 has been a tough year, and the miracle of the internet and social media has helped friends and family stay connected from a distance through lockdowns and periods of isolation. It has been a blessing for so many, and we want to be a part of everything great about social medias ability to connect, entertain and inform.

So we’ve set out a few of our values, some guidelines we strive to stick to to ensure we’re using this opportunity ethically and responsibly.

-> We’ll only target users responsibly.

With the power to reach millions with our messaging comes with responsibility. We won't use it to promote contentious topics or irresponsible behaviour.

-> We’re here to build positivity...

...not create tension and divide. While the show highlighted that polarising content consistently gets higher engagement, we don’t want to be a part of stirring negative emotions for anybody, ever.

-> We won’t prey on insecurities to sell products.

We’re not here to influence anyone through a negative experience. We want to do so through excitement, positivity and great initiatives - and that comes with only being part of projects we truly believe in.

We’re here to tell brands’ stories, to share great ideas, spread the word for causes we want to rally behind, and use our platform for good and good only. That’s our promise to you, and every person on the other side of the screen that we reach with our content.

pr-dispatch

WIP: PR Dispatch

1st of September 2020

We've been working with Peckham based PR outift, PR Dispatch to help them extend their unique offering of simplified PR to forward-thinking small business owners in the U.K.

We've been getting creative with our advertising through video content, testimonials, and one-on-one chats with the founder, Rosie Davies, to nurture their audience and take them on a fully-fledged journey of discovery.

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